100 Thieves

100 Thieves is an American esports organization founded in November 2017 by Matthew "Nadeshot" Haag, a former professional Call of Duty player. The organization quickly established itself as a major player in the esports scene, receiving a multimillion-dollar investment from Cleveland Cavaliers owner Dan Gilbert shortly after its founding. This investment allowed 100 Thieves to expand from a lifestyle brand into a full-fledged esports organization.

In 2018, 100 Thieves made its debut in competitive League of Legends by acquiring a spot in the NA LCS (now LCS). The organization has since expanded to compete in numerous titles including Valorant, Apex Legends, Call of Duty, Counter-Strike 2, Rainbow Six Siege, and Marvel Rivals. The organization's teams have achieved significant success across multiple games, with their Los Angeles Thieves Call of Duty team winning the 2022 Call of Duty League World Championship.

100 Thieves has become known for its distinctive branding and lifestyle approach to esports. The organization has attracted high-profile investors including rapper Drake, music executive Scooter Braun, and content creators like Valkyrae and CouRage. In 2021, 100 Thieves acquired gaming peripheral company Higround, marking its first major acquisition. The organization has also ventured into energy drinks with the launch of Juvee in 2022.

Throughout its history, 100 Thieves has been home to many notable players and content creators. The organization has maintained a strong presence in the competitive gaming scene while also building a successful lifestyle brand that extends beyond esports into apparel and content creation.